Wednesday, March 23, 2011

Shopping and Technology

Now it seems that no matter what you want to do, there’s an iPhone, PDA, Andriod, cell phone, internet app for it. In today’s post, we are going to explore the technology out there to help you plan, shop, and cook.
First up, the Kraft Foods iFood Assistant (http://www.kraftrecipes.com/media/ifood.aspx ). This app is available for iPhone, Blackberry, Andriod, and Windows 7 and allows users to browse and share recipes, create customized shopping lists, download coupons (for Kraft products), and locate recipes that use Kraft products. The app is currently one of the most popular “Lifestyle” apps, and has gotten both positive and negative reviews. Pros include access to recipes, how-to instructional videos, and a familiar lay-out to iPod owners. Cons include constant Kraft advertising. At $0.99, it’s a budget-friendly choice for young shoppers.
The No Time to Cook? (http://www.realsimple.com/work-life/technology/iphone-ipad/index.html ) iPhone, iPad, and Andriod app from Real Simple magazine also offers an interactive grocery list, “over 850 quick and easy recipes,” step-by-step instructions for recipes., and built-in cooking timers. At $4.99, it’s more expensive than the Kraft iFood Assistant and online reviews suggest that navigation is not as intuitive for some users. However, because the app is not sponsored by a food company, it features fewer ads and has fewer brand-name ingredients.
iGrocery (http://appshopper.com/productivity/igrocery-shopping-list ), an app available for iPhones, is not so much an app to help you cook as an organizational app that lets you create and manage many types of lists, including grocery lists. At $1.99, its main draw is that you may never leave your grocery list behind again.
Martha’s Everyday Food: Fresh and Easy Recipes is another iPhone app available for $4.99. It also has features that allow you to create and manage grocery lists, as well as access to recipes from Martha Stewart’s magazine, Everyday Food. Users can also scan item bar codes to add them to add foods to lists of favorite items.
Other apps allow users to compare prices in the store with prices online and in other stores.
References

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